Photographs of the city of Calella for the new tourist destination website www.calellabarcelona.com and other promotional materials under the title “Calella, moments of happiness” (“Calella, moments de felicitat”).
“Calella, moments of happiness” is the tourist destination brand of the Calella, materialized, among other materials, in a poster that shows an image of the Calella Lighthouse. This campaign has been translated into different languages and has represented the City in various specialized fairs such as Fitur (Madrid), ITB (Berlin), RDA (Cologne) World Travel Market (London) or MITT Moscow, among others.
On the other hand, the new website is a rethinking of the marketing communication strategy in tourism, where you want to assert assets of the city 365 days a year. With a clean, sober and minimalist graphic style, much emphasis has been given to the photographs that aim to illustrate the moments of happiness that can be experienced in our city. The aim is to seduce and inspire the potential visitor to fall in love with Calella, a city alive, full of contrasts, intense and dynamic but at the same time with moments of calm and relaxation.