Photographs of the campaign for the Espai Gironès Mall.
“Gaudint de Girona, Gaudint de l’Espai” (“Enjoying Girona, Enjoying the Espai”). This is the slogan of the new institutional campaign launched by Espai Gironès, which is completely linked to the territory of Girona and has had the participation of eighteen people from different populations of the demarcation, who have been chosen as protagonists.
About 300 people responded to the call made through the media and social networks to participate in the casting to choose the new image of the commercial campaign’s institutional campaign. Finally, 6 “Premium” points can be easily identified, from Girona, Salt, Lloret de Mar, Figueres, Olot and Palafrugell
In the case of the slogan, it has been wanted to compile the main features of the center: Espai Gironès is to go shopping, it’s entertainment, and Espai Gironès is also fun. “The end result is fresh, dynamic and perfectly aligned with the goals and objectives of the Space.”